The History
H.C. Dieter Rams (born 20 May 1932 in Wiesbaden, Hessen) is a German Industrial Designer and Retired Academic closely associated with the consumer products company Braun and the Functionalist School of Industrial Design.
His unobtrusive approach and belief in "Less but Better" design generated a timeless quality in his products and have influenced the Design of many products, which also secured Rams worldwide recognition and appreciation.
01. Good design is innovative
TP 1 radio/phono combination, 1959, by Dieter Rams for Braun
02. Good design makes a product useful
MPZ 21 multipress citrus juicer, 1972, by Dieter Rams and Jürgen Greubel for Braun
03. Good design is aesthetic
RT 20 tischsuper radio, 1961, by Dieter Rams for Braun
04. Good design makes a product understandable
05. Good design is unobtrusive
Cylindric T 2 lighter, 1968, by Dieter Rams for Braun
06. Good design is honest
L 450 flat loudspeaker, TG 60 reel-to-reel tape recorder and TS 45 control unit, 1962-64, by Dieter Rams for Braun
07. Good design is long-lasting
620 Chair Program, 1962, by Dieter Rams for Vitsœ
08. Good design is thorough down to the last detail
ET 66 calculator, 1987, by Dietrich Lubs for Braun
09. Good design is environmentally-friendly
606 Universal Shelving System, 1960, by Dieter Rams for Vitsœ
10. Good design is as little design as possible
L 2 speaker, 1958, by Dieter Rams for Braun
Dieter Ram by Ged Carroll
Video Info
‘Less but better’ - Dieter Ram’s work has influenced generations of designers in Europe and across the world and still does today.
Innovative, useful, aesthetic, honest, long-lasting designs.
From the Braun transistor to the portable radio and the iconic clock and stereo systems, Dieter Ram’s vision is very present and relevant in today’s world of design.
Our video tribute to a giant of design.
Dieter Ram, DesignEuropa Lifetime Achievement Award.
